Purple Sage Ventures (PSV) is a New York, NY–based early-stage venture capital firm that invests in Seed-stage and occasionally Series A rounds with a focus on diverse and underrepresented founders and technologies that impact people, planet, and productivity. PSV partners with founders to offer strategic guidance alongside capital.

Pre-Seed: Selective participation when founders show early product/traction and market clarity.
Seed: Core focus — PSV primarily participates in seed rounds as a minority institutional investor.
Series A: Occasional follow-on participation in later rounds with existing portfolio companies.

Typical Check Size: $250K–$3M depending on company traction and round context.
Typical Ownership Taken: ~1%–5% of company equity at the seed stage — PSV generally takes a minority, non-controlling stake in startups.
Equity Structure: Standard venture equity or SAFE convertible instruments aligned with round norms.
Board/Governance: PSV generally does not demand board seats as minority investors; involvement tends to be strategic rather than controlling.

Submission Method: Founders can engage via direct outreach through the Purple Sage Ventures website or contact email, often stemming from warm introductions or referrals from ecosystem partners.
Lead Requirement: PSV is happy to co-invest with other funds or angels and does not generally act as sole lead on every deal. 
Evaluation: Rolling basis with thematic fit and founder alignment prioritized. 

Sector Focus: Broad tech and impactful innovations spanning productivity tools, wellness tech, supply chain/operations enablers, and general early-stage technology ventures.
 Geography: U.S.-centric — typically investing in U.S.-based startups (Delaware C-Corps or similar structures).
Stage: Pre-seed to seed; portfolio companies generally have early revenue, usage data, or clear early traction. 
Team: Founders with deep commitment to mission, strong execution ability, and potential for scale.

Initial Intake: Submission and high-level review of deck, team, traction, and mission alignment. 
 Partner Review: Evaluation by the PSV investment team focusing on business model, founder execution, and market potential. 
 Due Diligence: Collaborative diligence with co-investors evaluating market, product, financials, and team. 
 Deal Structuring & Close: Negotiated in line with early-stage VC terms, with founder-friendly provisions.

Strategic Capital: Minority equity investment sized to support next milestones with founder control preserved. 
Mentorship & Network: Access to PSV’s strategic expertise, value-add from experienced operators, and introductions to co-investors. 
Follow-On Support: Opportunity for participation in subsequent rounds alongside existing and new investors.