Description
Sultan Ventures is a Los Angeles–based early-stage venture capital firm and venture studio that partners with founders to build, launch, and scale technology companies, with a strong emphasis on hands-on execution, go-to-market support, and community-driven growth.
Pre-Seed: Core focus — often engages at idea, formation, or very early product stage.
Seed: Actively leads or co-leads seed rounds for companies it incubates or backs early.
Series A: Selective follow-on participation in top-performing portfolio companies.
Typical Investment Size: $250K–$1.5M at entry, depending on whether the company is incubated or externally sourced.
Equity Taken:
• Sultan Ventures does not publish a fixed ownership requirement, but due to its venture studio + early lead role, equity stakes are typically higher than passive angel funds.
• Founder-side expectations:
– Venture Studio / Incubation: Commonly 15%–30% ownership, reflecting company-building support, early capital, and operational involvement.
– Traditional Pre-Seed / Seed (non-incubated): Typically ~8%–15% ownership when leading or anchoring a round.
• Ownership is negotiated deal-by-deal and correlates directly with how early Sultan engages and the depth of operational support provided.
Equity Structure: Priced preferred equity; SAFEs/convertibles used selectively at very early stages.
Governance: Often secures board seats or strong governance rights, especially in studio-built companies.
Submission Method: Direct outreach via Sultan Ventures’ website or warm introductions through founders, operators, and the LA startup ecosystem.
Venture Studio Pathway: Some founders are recruited or paired with Sultan Ventures to build companies around identified themes.
Eligibility
Sector Focus: Software, fintech, marketplaces, healthcare IT, real estate tech, community-driven platforms.
Geography: Primarily U.S.-based, with strong concentration in Southern California.
Stage: Idea through Seed.
Team: Founder-led teams open to close collaboration and long-term partnership.
Process
Theme & Market Identification: Sultan Ventures often begins with a thesis or problem space.
Founder Evaluation: Deep assessment of founder-market fit and execution capability.
Company Design & Build: Collaborative development of product, strategy, and GTM for studio deals.
Investment & Scale: Capital deployment paired with active operational involvement.
What an Applicant can Obtain
Early Capital: One of the earliest checks available to founders.
Venture Studio Support: Product, engineering, hiring, fundraising, and GTM execution.
Long-Term Partner: Continued involvement and follow-on capital through growth stages.
Network Access: Introductions to downstream VCs, strategic partners, and talent.