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Idealab

We believe that entrepreneurship can unlock human potential and make the world a better place.

Pasadena, CA, USA

Description

Idealab is one of the earliest—and most influential—venture studios and technology incubators in the world, founded in 1996 by entrepreneur Bill Gross with the mission of systematically testing ideas and building companies from scratch. It pioneered what’s now known as the venture studio or startup studio model, which blends operational support, funding, and strategic company building in one platform. 

Specific Model / Focus
Venture Studio & Incubation (Core Focus)

  • Idealab operates as a venture studio/startup incubator, systematically creating, launching, and nurturing startups from early concepts through product development and market entry. 

  • Unlike traditional accelerators that select external early-stage companies for a cohort program, Idealab’s model co-creates ventures — often providing idea generation, shared operations support, and a structured environment for building startups under one roof. 

Legacy & Track Record

  • Since its inception, Idealab has created and participated in the founding of 150+ companies across a range of sectors (consumer internet, mobile, software, cleantech, enterprise, and more) and is associated with many IPOs and acquisitions over its history. 

Investment Amount / Equity (Company Level)
Equity & Ownership Structure

  • Idealab operates as a venture builder, which means it usually takes an equity stake in the startups it co-founds in exchange for its foundational support, operational infrastructure, and initial capital — but there is no publicly published one-size-fits-all equity percentage across all ventures. 

  • In the venture studio model broadly (informed by industry studies), such studios often take significant stakes (e.g., 15–40% or more) as co-founders because they provide more than capital — including team resources and deep operational involvement — but actual Idealab terms vary by company and specific arrangement. 

Capital & Operational Involvement

  • Idealab often provides early funding, strategic leadership, and operational support customized to each venture’s needs, allowing startups to benefit from shared expertise, bundled services, and a repeatable company-building process. 

  • Because Idealab’s approach is operationally hands-on (unique to the venture studio model), the equity structure and financial terms are negotiated on a case-by-case basis with founders, rather than dictated by a fixed accelerator formula. 

Equity / Funding Structure
  • Venture Studio Role: Idealab often functions as a co-founder and initial investor — meaning it helps build the startup and holds equity proportionate to its contributions (capital, team, know-how). 

  • Equity Negotiation: Terms are typically deal-specific, reflecting the level of involvement and the value brought by Idealab — as with other studios, this may result in larger stakes than traditional venture capital given Idealab’s deep involvement. 

  • Shared Services: Beyond financial capital, Idealab’s model includes shared operations, strategy, and resources, which can accelerate early progress and reduce overhead for fledgling companies. 

Application / Submission Method
How to Engage / Partnership

  • Idealab does not operate like a traditional accelerator with open cohort applications. Instead, companies join Idealab through strategic engagement, outreach, or invitation, often sourced via networks, founder relationships, and collaborative opportunities with Idealab’s team. 

  • Because the model emphasizes co-creation and long-term collaboration, interaction typically begins with in-depth discussions about idea alignment, resource fit, and mutual commitment, rather than a standard application form. 

Eligibility

Sector Focus
Idealab’s ventures span broad technology domains, historically including:

  • Consumer internet & mobile

  • Search & online platforms

  • Enterprise software

  • Robotics / automation

  • Clean energy & environment
     (reflecting both legacy companies and newer studio initiatives

Stage

  • Idealab works at the ideation and early formation phases, building companies up to market-ready status and beyond — often before they raise institutional venture rounds. 

Geography

  • Originally based in Pasadena, California (USA), Idealab’s influence and partnerships span the U.S. and internationally through affiliated initiatives such as Idealab Arizona (focusing on climate tech, AI, and advanced manufacturing). 

Team Profile

  • Idealab typically engages with founders or co-founders willing to collaborate deeply with the studio team, including early-stage entrepreneurs and those with strong technical or domain expertise.

Process

Initial Contact / Relationship: Founders or collaborators connect with Idealab. 

Idea Evaluation & Alignment: Idealab and founders assess the idea’s potential and studio fit. 

Structuring Partnership: Team alignment, equity terms, and operational roles are negotiated. 

Co-Creation & Launch: Idealab and founders build the company together, leveraging shared resources and strategic support. 

Growth & Funding: Startups typically progress toward independent traction and external capital raises. 

What an Applicant can Obtain

Capital & Resources

  • Foundational Support: Co-creation with seasoned operators and serial entrepreneurs. 

  • Operational Infrastructure: Shared expertise in strategy, design, product, legal, and administrative overhead. 

  • Strategic Guidance: Long-term guidance from experienced founders and studio leadership, with historical lessons from 150+ companies. 

Network & Exposure

  • Access to Idealab’s technology network, investor relationships, and ecosystem reach, which can help startups accelerate fundraising and strategic partnerships.