Description

• Yellow specializes in pre-seed investments — the earliest institutional capital stage — to help founders move from prototype/first customers toward scalable business and later fundraising. 
  
  
• The firm’s mission is to support bold, disruptive ideas across both B2B and B2C sectors without requiring founders to already have strong traction data. 
  
  

• Yellow typically writes tickets in the €200K–€500K range into pre-seed rounds, partnering with other investors rather than acting as sole lead. 
  
  
• Its initial fund (reported at ~€30M) was raised quickly and deployed in stealth investments to support early founders across Europe. 
  
  

• Like most venture capital firms, Yellow negotiates equity on a per-deal basis as part of these pre-seed financings. There’s no publicly disclosed fixed percentage that Yellow takes across all investments — ownership stakes are determined as part of each term sheet with founders and co-investors. 
  
  

• Equity Taken: Yes — Yellow invests capital in startups and takes equity in return.
  
  
• Ownership Percentage: Not publicly set; negotiated per company based on valuation, round size, and co-investor dynamics. 
  
  
• Instrument Types: Generally priced equity rounds or standard venture capital instruments at the pre-seed stage.
  
  

• Yellow does not run a standard accelerator application portal like a cohort accelerator.
  
  
• Founders typically connect via warm introductions, network referrals, or direct outreach based on relevance, traction, and alignment with Yellow’s investment thesis.
  
  
• Pitching is usually done through deal flow channels, founder introductions, or VC events in the European ecosystem.
  
  

Eligibility

• Sector: Broad technology and digital ventures, including software/SaaS, marketplaces, AI/ML, consumer tech, health tech, and more — any scalable idea with ambitious potential. 
  
  
• Stage: Pre-seed early stage companies with product direction and plan to refine go-to-market or accelerate growth. 
  
  

• Europe-wide, with emphasis on Southern Europe and cross-border founders — including France (Paris and beyond), Spain, Portugal, Italy, and broader EU territories. 
  
  

• Founders who show vision, early execution capability, and the potential for ambitious global scaling.
  
  

What an Applicant can Obtain

• Pre-Seed Capital: €200K–€500K typically contributed per deal to build runway and catalyze initial growth. 
  
  

• Network Access: Founded by experienced operators and backed by founders of high-growth startups (e.g., Glovo), Yellow provides strategic mentorship and ecosystem introductions. 
  
  
• Partner Support: Connections to co-investors, follow-on funding sources, and European tech networks.
  
  

• Yellow positions itself as a “first believer” — investing early when convictions are strong but outside traditional demand signals like extensive traction or data.