Our business model is built on providing valuable services to independent pharmacies that enable them to reduce losses and optimize their inventory management. We generate revenue in two primary ways:

1. Revenue Share: Whenever a transaction occurs between two pharmacies on our platform - that is, when one pharmacy sells its unused drug inventory to another pharmacy - we take a 10% revenue share. The transaction fee serves as a revenue source and also helps maintain the platform's operational costs.

2. Subscription Fees: We offer our pharmacies a subscription-based model that locks in an 8% revenue share fee for our high performing pharmacies.

RxPost's competitive advantage lies in our unique blend of technological innovation, deep industry insights, and unwavering commitment to empowering independent pharmacies.

Our platform leverages data-driven analytics to streamline the inventory management process, making it not just another marketplace, but a comprehensive tool for operational efficiency. This differentiates us from other solutions in the use of technology to simplify supply and demand forecasting for our customers.

Moreover, we understand the challenges and intricacies of the pharmacy sector through our nearly two decades hands-on, frontline experience. This insider perspective allows us to offer features tailored to the specific needs of small to mid-size pharmacies, which large corporations often overlook.

Investing in or working for RxPost means joining a visionary team on a mission to revolutionize a crucial sector of the healthcare industry. We believe in a future where every pharmacy, regardless of its size, can thrive without the worry of financial loss from expired drugs and operational inefficiencies. As part of our team, individuals can significantly contribute to this goal, making a real impact on our healthcare community while enjoying a stimulating work environment that fosters creativity and growth.

Our go-to-market strategy is a multipronged approach, targeting independent pharmacies through both unconventional and traditional marketing methods.

We've found that fax marketing, has been quite cost effective. By leveraging super inexpensive outbound fax marketing, we've been able to reach a broad audience and drive traffic to our platform. In addition to fax marketing, we've also seen success with more traditional methods. Direct outreach, such as attending industry trade shows, conferences, and field sales, has been beneficial in establishing relationships and gaining visibility in the industry. We also employ telephone sales and appointment-based model techniques to increase our adoption rates.

Overall, the combination of these methods has proven to be successful. We've seen a consistent increase in platform sign-ups and user engagement, and we plan to continue optimizing these strategies to further extend our reach in the market.