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Ekkobar

Ekkobar has redefined social media analytics by leveraging advanced AI to change the game. This revolutionary technology uncovers valuable insights and answers within the social conversation. For the first time, entertainment and sports brands can now evaluate and verify the effectiveness of their marketing, promotion, sponsorship, and branding efforts. These insights offer a level of risk protection, oversight management, and new opportunity discovery unparalleled by any other analytic platform.

Boston, MA, USA

One Liner: Ekkobar has redefined social media analytics by leveraging advanced AI to change the game. This revolutionary technology uncovers valuable insights and answers within the social conversation. For the first time, entertainment and sports brands can now evaluate and verify the effectiveness of their marketing, promotion, sponsorship, and branding efforts. These insights offer a level of risk protection, oversight management, and new opportunity discovery unparalleled by any other analytic platform.

Problem: Entertainment and sports industry has fully embraced social media, transforming it from a simple post-and-comment forum into an engagement platform showcasing backstage access, game and highlight reels, Q&A sessions, sponsorship endorsements, and more. Unfortunately, the lack of detailed insights into these efforts puts the brands, their talent, and their sponsors at risk. Legacy social media analytic tools just provide vanity metrics, and while valuable, they don’t provide the full story.

About Us: The company's founders have more than 50 years of combined experience in entertainment and sports, which includes three successful startups. The idea for the company was born as a result of a dare from the producer of HBO's True Blood. The founders developed a mathematical approach to understanding the contextual value of social media, which proved to be successful. Over the past five years, they have continued to develop their theories, methods, and technologies to create a core platform that goes beyond analytics and delves into the world of predictive and conversational artificial intelligence. With insights from industry friends, the founders designed three solutions that focus on risk, profiling, and enhancing the value of social media, all with the aim of improving the bottom line. The past year has been dedicated to customer trials and market research to ensure that the company is delivering the necessary solutions. The team has a strong product roadmap, pipeline, and vision that are essential to achieving success.

Highlights

Trials:

Fox TV
FX Networks
Wells Fargo
Congressman Seth Moulton
VeChain
Bunim-Murray Productions
United Talent Artists (UTA)
CBS

Sales Pipeline:

CAA
Wasserman / Montag Group
NBA
WWE
AEW
WME
HBO/WB
NBC/Universal
Sony Pictures & Entertainment

Case Studies:

Naomi Osaka dropping out of the French Open
Deshaun Watson's abuse case with the NFL
HBO's The Flight Attendant (Season 1)
PGA & Liv Golf Merger Announcement
CBS + Alec Baldwin

PGA Demo video:
We recently did a demo for eight (8) people at the PGA, including several high-level executives. They wanted a video to share with a few others before our next meeting, so we created a video for them. If you care to watch, it's about 10 minutes ands shows off our Conversation Insights application.

https://youtu.be/rpuZg1xJo9o

Business Model

The Ekkobar Platform is designed for the entire entertainment and sports spectrum, including networks, streamers, talent agencies, sports teams, leagues, and creative agencies. Within the enterprise, the platform supports those involved in background vetting, brand alignment, marketability, public relations, risk management, story arc performance, sponsorships, influencers, and more. Ekkobar brings together all the different departments together to ensure their efforts are successful and free from the internal and external dangers lurking in social media.

Within the Platform are two web-based application solutions:

Risk & Reputation Assessment
- Focused on the conversation from talent (actor, athlete, brand)
- By looking backward and forward, we can identify risks around a talent's social media past, identify what is working related to engagement and marketability, ensure social media sponsorship obligations are met, alert when an inappropriate post is made, and more.
- There is a one-time fee per background assessment and an ongoing monthly subscription to monitor the talent's social media accounts.
Conversational Insights
- Focused on the conversation around an entity (brand, team, league, show, talent)
- By examining the conversation, we can surface the "who, what, and why" buried within to support marketing and public relation efforts, casting sentiment, media influence, KOL validation and impact, conversation drivers, and more.
- There is a monthly subscription fee based on type of project and amount of social media data.

Quote

Ekkobar has a number of differentiating factors than traditional old-school legacy analytic solutions:

analyzing the population, not just a sample, of the social media data related to the customer's subject
interpretation of the conversational context
real-time monitoring and alerting
demographic understanding of social media posters
imagery classification (objects, logos, NSFW)
integration and association of third-party data

Revenue To Date

$23K

MRR

N/A

Revenue YTD

$7.5K

Burn Rate

$25K

Total Users

Total Users (Past 30 Days)

Daily Active Users

Monthly Active Users

Total Paying Users

MoM Growth Users

N/A

Organic Traffic %

75%

Business Strategy

The Ekkobar Founders have been successfully building, selling, and delivering solutions to the entertainment for more than 25 years. Through their direct contacts and relationships, they can get into nearly every major organization in the industry. Using other relationships, they can also penetrate the sports industry.

Their goals are to:

generate awareness
use existing relationships
create partnership deals

Direct and indirect sales methods:

direct sales
partners/resellers
channel publications for articles and case studies
associates and contacts to generate warm introductions

Competitive Analysys

There are two groups of competitors:

Generic Analytics
- Focused on vanity metrics for a given profile to show likes, impressions, views, engagement rates, basic sentiment
- Limited in the amount of data they use for analysis
- Limited analysis of imagery and no video-audio translation
- No integration of third-party data
- No monitoring or alerting
Brand Analytics
- Focused on a brand's vanity metrics as well as how the brand is perceived in the marketplace, but from a generic point of view
- Limited in the amount of data they use for analysis
- Limited analysis of imagery and no video-audio translation
- Limited integration of third-party data
- No monitoring or alerting

Competitor	Website
Buffer	buffer.com
Sprout Social	sproutsocial.com
Hootsuite	www.hootsuite.com

Networking: We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

Number of Founders

Gender

First-Generation College Student(s)

Veterans

Ethnicity

Name	Amount
Amount Left	$150,000.00
Amount Raised (This Round)	$100,000.00
Amount Raise To Date	$708K
Investment Type	N/A
Type of Raise	KISS, Convertible Note

Valuation

$3M

Friends & Family

$100K

Preseed

$600K

Grant Dollars Awarded

$7.5K

TAM

$3B

SAM

$2B

SOM

$100M

Business Stage: Paying Customers

Business Types: Investor-Backed, Venture Capital Backed

SaaS

Enterprise

B2B

Technology

Ekkobar - description — Download Pitch Deck

Ekkobar

One Liner

What Problem We are Solving

About Us

Venture Highlights

Business Model

Competitive Advantage

Revenue

Users

Go-To Market Strategy

Team

Competitive Analysis

Networking

DEI

Gender

First-Generation College Student(s)

Veterans

Ethnicity

Share

Capital

TAM SAM SOM

Business Stage

Business Type

Categories

Pitch Deck