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Camlann

An AI-powered video game publishing and release operating system for independent PC & console game studios

Boston, MA, USA

One Liner

One Liner
An AI-powered video game publishing and release operating system for independent PC & console game studios

What Problem We are Solving

Problem
98% of commercially released PC & console games are failures. Game developers are simply not good at bringing their games to market.

About Us

About Us
Camlann is an AI-powered publishing operating system for indie PC & console video game studios. Disrupting the traditional publisher model with proprietary tech, deep understanding of market data and automating much of the desperately needed discovery, hype building and community nurturing for the underserved indie niche. We are a first mover publishing & marketing technology platform that connects game studios with press, content creators, festivals and players to optimize game distribution and maximize sales at release and beyond.

Venture Highlights

Highlights
  • 36 games on 5 year contracts
  • $240k YTD revenue (subscription + rev share)
  • 375k+ wishlists (player leads) across all marketplace partners for our catalogue on Steam, Epic, GOG
  • 40m+ video views between internally created and influencer posted YouTube, Twitch & TikTok content
  • $1.1m raised to date from pre-seed VC and angels since Mar 2023, including a16z
  • Boston Regional Startup World Cup Finalist 

Business Model

Business Model
  • $200/mo platform access subscription
  • 30% IP rev share (game sales, DLC, OST, merch, licensing, etc.)

Competitive Advantage

Quote
  • Automated PR distribution
  • Automated ad campaign creation & optimization
  • Industry leading pricing (unmatchable by competitors due to our lower operating and marketing costs)
  • Proprietary marketplace data to gatekeep for only high demand titles

Revenue

Revenue To Date
$240K
MRR
$30K
Revenue YTD
$240K
Burn Rate
$10K

Customer Costs

CAC
$5K
LTV
$125K
Churn
N/A
Margins
70%

Go-To Market Strategy

Business Strategy
  • Channel partnerships
  • Direct outbound
  • Organic referral & SEO

Team

Slava Heretz
Slava Heretz

CEO

Competitive Analysis

Competitive Analysys
  • Automated PR distribution
  • Automated ad campaign creation & optimization
  • Above combo leading to 8x lower cost of player acquisition to our games
  • Industry leading pricing (competitors cannot match due to their higher operating and marketing costs)
Competitor Website
Playway playway.com
Devolver Digital www.devolverdigital.com
Indie.io www.indie.io

Networking

Networking
We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

Share

Capital

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Name Amount
Amount Left $1,250,000.00
Amount Raised (This Round) $250,000.00
Amount Raise To Date $1.1M
Investment Type N/A
Type of Raise Equity
Valuation
$12M
Friends & Family
$50K
Preseed
$750K
Seed Bridge
$300K

TAM SAM SOM

TAM
$250B
SAM
$9B
SOM
$2B

Business Stage

Business Stage
Seed

Business Type

Business Types
Venture Capital Backed

Categories

SaaS
B2B2C
Gaming