52% of traffic is a waste. We can automatically identify it and enable marketers to make better media decision
Tel Aviv-Yafo, Israel
One Liner
One Liner
52% of traffic is a waste. We can automatically identify it and enable marketers to make better media decision
What Problem We are Solving
Problem
Marketers today have many data points on theirs unconverted visitors, however, all this data is rarely able to predict if a specific visitor is relevant to their marketing goals. According to over 1B site visits we analyzed in the digital ads market (over $500B in 2023) 52% of the media marketers bought deliver little to no purchases.
About Us
About Us
The first application of Fixel is an AI-based segmentation solution that identifies and scores website visitors based on their website engagement. and delivers insights regarding the quality of your media channels, allowing marketers to make faster and more accurate optimization decisions by leveraging Fixel’s behavior-based algorithms.
Once analyzed, Fixel delivers insights about the quality of your media channels, allowing marketers to make faster and more accurate optimization decisions by leveraging Fixel’s behavior-based algorithms.
Venture Highlights
Highlights
- Plug and Play Media and Ad 20' - Techstars Atlanta 18' - MarTech company of the year 18' - Funded by Intango Ventres, Techstars, Cox Enterprises, and private angels - Yearly contract with Autotrader.com
Business Model
Business Model
We're a SaaS company that gains revenue from the volume of the traffic in our clients' sites.
Competitive Advantage
Quote
Many BI and data companies can give you those simple insights regarding the buying potential but they are focusing only on potential clients that marketers already have their data like email or phone number. The reality is they that are representing a very small portion, normally, 1 to 5% of the people who are visiting their online assets.
On the other hand, a platform like Google or Adobe Analytics gives the marketers a huge amount of information but this information doesn’t turn into simple actionable insights.
This is our competitive advantage. We’ve built an actionable insights platform that can automatically score all the visitors and to answer the golden question - “is this visitor relevant for my marketing goals.
Revenue
Revenue To Date
$250K
MRR
$22K
Revenue YTD
N/A
Burn Rate
N/A
Users
Total Users
150
Total Users (Past 30 Days)
100
Daily Active Users
N/A
Monthly Active Users
N/A
Total Paying Users
120
MoM Growth Users
N/A
Organic Traffic %
N/A
Customer Costs
CAC
N/A
LTV
N/A
Churn
N/A
Margins
95%
Go-To Market Strategy
Business Strategy
High-quality content in our site and hard sale campaigns for the engaging visitors
Paid Acquisition: LinkedIn, Facebook, Google
Content Marketing / PR
Leveraging our network: Techstars, Plug and Play, Advisors, Investors.
Many BI and data companies can give you those simple insights regarding the buying potential but they are focusing only on potential clients that marketers already have their data like email or phone number. The reality is they that are representing a very small portion, normally, 1 to 5% of the people who are visiting their online assets.
On the other hand, a platform like Google or Adobe Analytics gives the marketers a huge amount of information but this information doesn’t turn into simple actionable insights.
This is our competitive advantage. We’ve built an actionable insights platform that can automatically score all the visitors and to answer the golden question - “is this visitor relevant for my marketing goals.
We are open to meeting up to grab a coffee, or just to chat.
We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!
Share
TAM SAM SOM
TAM
$2B
SAM
$1B
SOM
$1B
Business Stage
Business Stage
Seed
Business Type
Business Types
Investor-Backed
Categories
Media
Social Media
E-Commerce
SaaS
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