What Problem We are Solving

Marketers today have many data points on theirs unconverted visitors, however, all this data is rarely able to predict if a specific visitor is relevant to their marketing goals. According to over 1B site visits we analyzed in the digital ads market (over $500B in 2023)  52% of the media marketers bought deliver little to no purchases.


About Us

The first application of Fixel is an AI-based segmentation solution that identifies and scores website visitors based on their website engagement. and delivers insights regarding the quality of your media channels, allowing marketers to make faster and more accurate optimization decisions by leveraging Fixel’s behavior-based algorithms.

Once analyzed, Fixel delivers insights about the quality of your media channels, allowing marketers to make faster and more accurate optimization decisions by leveraging Fixel’s behavior-based algorithms.


Venture Highlights

- Plug and Play Media and Ad 20'
- Techstars Atlanta 18'
- MarTech company of the year 18'
- Funded by Intango Ventres, Techstars, Cox Enterprises, and private angels
- Yearly contract with Autotrader.com

Business Model

We're a SaaS company that gains revenue from the volume of the traffic in our clients' sites.

Competitive Advantage


Many BI and data companies can give you those simple insights regarding the buying potential but they are focusing only on potential clients that marketers already have their data like email or phone number. The reality is they that are representing a very small portion, normally, 1 to 5% of the people who are visiting their online assets.

On the other hand, a platform like Google or Adobe Analytics gives the marketers a huge amount of information but this information doesn’t turn into simple actionable insights. 

This is our competitive advantage. We’ve built an actionable insights platform that can automatically score all the visitors and to answer the golden question - “is this visitor relevant for my marketing goals.





Revenue

Revenue To Date
$250K
MRR
$22K
MoM Growth
14%
Margins
95%

Users

Total Users
150
Total Users (Past 30 Days)
100
Total Paying Users
120

Go-To Market Strategy

High-quality content in our site and hard sale campaigns for the engaging visitors
Paid Acquisition: LinkedIn, Facebook, Google
Content Marketing / PR
Leveraging our network: Techstars, Plug and Play, Advisors, Investors.


Competitive Analysis

Many BI and data companies can give you those simple insights regarding the buying potential but they are focusing only on potential clients that marketers already have their data like email or phone number. The reality is they that are representing a very small portion, normally, 1 to 5% of the people who are visiting their online assets.

On the other hand, a platform like Google or Adobe Analytics gives the marketers a huge amount of information but this information doesn’t turn into simple actionable insights. 

This is our competitive advantage. We’ve built an actionable insights platform that can automatically score all the visitors and to answer the golden question - “is this visitor relevant for my marketing goals.


Competitor Website
Webtrekk www.webtrekk.com

Networking

We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

Share

TAM SAM SOM

TAM
$2B
SAM
$1B
SOM
$1B

Business Stage

Seed

Business Type

Investor-Backed

Categories

SaaS E-Commerce Social Media Media

Think a friend might be interested in this?

Enter their email to share it with them!

Thank you for the feedback!

We take all inquiries to heart and look forward to adding new features and finding out new ways to help.

We love feedback as much as you do.

We built this site for you.

Let us know how to make it better and what features you want going forward!

k