We got most of our users for free via social media influencers. Our CAC is zero for this cohort. This cohort spends $2.50 per month with us. We also acquired users via Google Adwords. Our CAC is $1.00 and this cohort spends $200 to $300 per month with us.
Partnered up with small Instagram influencers that have 1M F each. Every time they post, they drive 10k players (not sign ups).
Pipeline: The Voice, America’s Got Talent, Live Nation, Sony (distribution), other games, Rihanna, JayZ, Beyonce, Taylor Swift, and others.
Every $1.00 we invest, we make $210 in return.
Just Google Adwords. We want to advertise on social as well.
1 out of 20 people refer a player.
Will start email drip campaigns with hundreds of thousands of emails next.