Angel Shave Club was created as a direct-to-consumer alternative for getting the highest quality blades and shaving supplies at low costs.  It is a shaving club created by a woman for women, the first of its kind and a solution that fills a glaring gap in the market. Angel Shave Club was developed from the ground up for women, with everything about the experience tailor-made for them, from the Company’s specialized engineered blades to the branding, design, and communications.  

Angel Shave Club is the first boutique shave club for women designed by a woman, with the goal of providing a luxurious shaving experience for women at a price they can afford. Angel Shave Club’s fully customizable monthly plan allows customers to choose the number of blades, the color of the handle and how often you want them delivered. Angel Shave Club also offers a First Shave Kit designed exclusively for teen girls that contains everything they need to guide them through their first shaving experience.
In addition to building the company from the ground up, we continue our mission of empowering women by donating a portion of all sales from Angel Shave Club to help the fight for gender equality and provide products, education, and jobs to girls and women in need
across the globe.

The Angel Shave Club's brand will continue to place a heavy emphasis on social media, word of mouth, referral incentives, and advertising to market the Company and its innovative female-centric line of products.  The website, publicity in magazines, blogs, digital media, and product placement are also means that Angel Shave Club will use to bring the brand to consumers.   

Upon funding, Angel Shave Club will be aggressive in utilizing all available marketing tools to expose the brand to the public.  The website, AngelShaveClub.com, will continue to be developed and upgraded with the use of search engine optimization (SEO) to generate online traffic. The Company’s location in Southern California places it in the hub of entertainment, media, and fashion, making it a trendsetter for the entire U.S. and internationally.  Angel Shave Club’s promotion here among thought leaders and influencers will therefore be important in establishing future growth.  
The brand will further be established via a multi-pronged marketing strategy to reach a variety of audiences to convey its marketing message. These initiatives will help to reach the goal, as quickly as possible, to achieve widespread brand recognition associated with Angel Shave Club’s innovative new product and service suite.  This goal will be achieved through a combination of traditional and internet-based initiatives.