The creative industry expects that the creative community manages their own intellectual property, ownership, and digital rights. Unfortunately, creatives are not leaving the comfort of their creative process to perform time-consuming complex data collection and documentation tasks to complete this workflow. The creative comfort zone consists of using communication tools, sharing media and word files and E-Signing. Creative can use over 10 platforms to complete one workflow and still not achieve IP and digital rights protection.
As a result of the creative workflow not matching to the industry workflow, music creators have lost $2.4B in unclaimed royalties because of a lack of ownership documentation. Film/TV has many unreleased projects because of scriptwriting attribution disputes. In all creative business segments, ideas and contributions get lost over time. Infringement disputes boil down to who can provide the most proof.
The Labz Solution houses an ecosystem of “tools” that tracks the natural creatives workflow. The use that data to help creative easily track and protect their digital rights and IP.