Spark xyz

Terra Ferra

Terra Ferra is building a community-powered fashion platform that leverages a social marketplace for emerging fashion designers with an engaged community of superfans.

Miami, FL, USA

One Liner: Terra Ferra is building a community-powered fashion platform that leverages a social marketplace for emerging fashion designers with an engaged community of superfans.

Problem: It’s hard to start a new fashion business
Hard to build an engaged community: too expensive / takes too long to build
a community from scratch;
Hard to get funding: no designated place to crowdfund / loans too expensive;
Hard to to sell: high commissions / expensive and ineffective ads.

About Us: Our platform makes it possible for designers to collaborate on projects, crowdfund for product releases, and share future revenue with the community. We also help fashion influencers set up their lookbook-based stores within our platform.

$315k in pre-seed financing raised Q1’22
10 designers each with their communities through closed beta
Founder and CEO, Maxim Nogotkov, led prior jewelry venture 0-200 stores ($80MM EBITDA) in 3 years and advised on projects with Alex Hofmann, founder of TikTok US

Highlights: Market and customer research conducted
Concept and platform prototype developed

Platform Development
• Product-creation module
• Team module
• Creatives marketplace

Active users
50+ customer interviews, 10 designers and we expect around 2500 of their superfans

We re in private beta now, pre-launch

Business Model: We take 7% royalty from sales of products created on our platform plus 7% from pre-sales or investments

Quote: Unique offering to increase designer's revenue through engaging superfans in co-creation & gamified pre-sales in fashion industry.

Revenue To Date

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MRR

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Revenue YTD

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Burn Rate

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Total Users

Total Users (Past 30 Days)

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Daily Active Users

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Total Paying Users

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MoM Growth Users

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Business Strategy: Initial Customer - affordable luxury fashion designer. Later - all big fashion brands.
Selling at the US market. Later in Europe.

Distribution:
We sell b2b to designers, generating the sales funnel through ecommerce websites databases.
we educate them and their SMM teams how to engage Superfans, we share peer to peer knowledge and experience.
We encourage them to bring their superfans audience from existing social media channels to better work with them on TerraFerra.(both Patreon and Substack are successfully using the same distribution strategy)
We facilitate collabs between designers, cross selling products to their combined audiences via our app and email lists.

**Dasha Dobreva**
Analytics/HR/Fundrising

Competitive Analysys: Terra Ferra is building a community-powered fashion platform that leverages a social marketplace for emerging fashion designers with an engaged community of superfans. Our platform makes it possible for designers to collaborate on projects, crowdfund for product releases, and share future revenue with the community. We also help fashion influencers set up their lookbook-based stores within our platform.

Competitive Advantage: Unique offering to increase designer's revenue through engaging superfans in co-creation & gamified pre-sales in fashion industry.
Unique team including TikTok founder Alex Hoffman.

Social fashion marketplaces - LTK, POPSHOP LIVE, Verishop
Affiliate platforms - Webgains, ShareASale
Social e-commerce - Facebook, Instagram
Creators' support platforms - Pietra, Spring
Freelance marketplaces - Fiverr, Upwork
Crowdfunding platforms - Kickstarter, Indeiegogo
Merchant cash advances- Creative Juice, Credibly

Competitor	Website
Kickstarter	kickstarter.com
ShareASale	www.shareasale.com
POPSHOP LIVE	popshop.live

Networking: We are open to meeting up to grab a coffee, or just to chat. We would really enjoy your feedback and insight into our venture and would be happy to discuss anything that you are currently working on to see if we can be of service!

Name	Amount
Amount Left	$3,000,000.00
Amount Raised (This Round)	$0.00
Amount Raise To Date	$315K
Investment Type	N/A
Type of Raise	SAFE

Valuation

N/A

Preseed

$315K

TAM

$70.00

SAM

$1.00

SOM

$5.00

Business Stage: Beta

Business Types: Venture Capital Backed

E-Commerce

Social Media

Fashion

Terra Ferra

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